Social Media Marketing Project

Company: Owlet Baby Monitor

Objective: Increase awareness of the product, the need for it, and boost traffic to the company website.

Strategy: Create an infographic for Facebook and for the company website showing the data on infant sleep risks which make the product relevant in today’s market. The promotional opportunity of receiving a free owlet monitor ($250 value) is designed to increase incentive for visiting the website and becoming a part of the email list.


I came up with the idea for this project because the company interests me as well as the idea of a owlet giveaway (they are so expensive!). I have a four month old baby and I am frequently checking on her while she sleeps to make sure she is still breathing. This has made the idea of investing in an Owlet monitor very relevant to me. If I saw this promotion, I would definitely visit the website and do whatever I had to do in order to have a chance for the giveaway.

Process: I used Piktochart to create my infographic. I originally chose the color palate to match the “Owlet” company logo but I didn’t end up including the logo in my design because it was a random shape that didn’t match or align well with the other elements I wanted to include. Besides that, I just started to create with shapes and it just came together in my mind.

Image Sources:

Information Sources:


Title and center text: Satisfy

Text Body: Poiret One





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