Social Media Marketing Project

Company: Owlet Baby Monitor

Objective: Increase awareness of the product, the need for it, and boost traffic to the company website.

Strategy: Create an infographic for Facebook and for the company website showing the data on infant sleep risks which make the product relevant in today’s market. The promotional opportunity of receiving a free owlet monitor ($250 value) is designed to increase incentive for visiting the website and becoming a part of the email list.

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I came up with the idea for this project because the company interests me as well as the idea of a owlet giveaway (they are so expensive!). I have a four month old baby and I am frequently checking on her while she sleeps to make sure she is still breathing. This has made the idea of investing in an Owlet monitor very relevant to me. If I saw this promotion, I would definitely visit the website and do whatever I had to do in order to have a chance for the giveaway.

Process: I used Piktochart to create my infographic. I originally chose the color palate to match the “Owlet” company logo but I didn’t end up including the logo in my design because it was a random shape that didn’t match or align well with the other elements I wanted to include. Besides that, I just started to create with shapes and it just came together in my mind.

Image Sources:

http://projectnursery.com/2015/12/owlet-baby-care/

http://dish.hellomamas.com/index.php/owlet/

https://www.cnet.com/products/owlet-baby-monitor/

http://www.stillbeingmolly.com/2016/04/04/sleep-less-stress-owlet-baby-monitor-review/

Information Sources:

https://www.cdc.gov/sids/data.htm

http://www.owletcare.com/

Fonts:

Title and center text: Satisfy

Text Body: Poiret One

 

 

 

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